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Technological lightness, transversality and innovation have been the key values ​​of Alias ​​since 1979, the historic brand of Made in Italy design. These values ​​have  created a strong bond with established designers. Alias ​​has been able to bring out the peculiarity of each designer, in a continuous exchange of stimuli and ideas and with a constant openness to the unprecedented use of materials and experimentation of technologies.

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